New showroom for CEDAR in Singapore
22 June 2015
SINGAPORE: To coincide with Broadcast Asia 2015, CDA Pro Audio Asia, CEDAR's dealer in Singapore, announced the opening of slick new street-level showroom premises in the Luzerne building on Bendemeer Road. Located close to the Boon Keng MRT station, the showroom was remodelled under the direction of CDA's General Manager for Singapore, Joel Shia. Following extensive refurbishment, it now provides a light, airy environment in which customers can discuss and test CEDAR products in comfort, using world-leading converters and a wide range of professional speakers to audition the systems.
CDA's Managing Director, Rick Dowel says, "The industrial side of our business is based nearby in Sim Lim Tower and, for many years, we ran an audio showroom alongside this. But with the recent growth in the markets for CEDAR and our other pro-audio products, it was time to offer our customers the opportunity to a transact their business in a much more spacious and comfortable environment. Joel has described the new showroom as 'more like a lounge where customers can evaluate audio equipment without being intimidated by hovering sales staff', and that's exactly how we want it to feel. Of course, we'll be providing full demonstration facilities for potential customers and support for those who already own CEDAR products, and people are welcome to come to visit us to try out the CEDAR Cambridge system and dialogue noise suppressors that are permanently available in the pro-audio suite located on the first floor."
CDA Pro Audio Asia supplies CEDAR's commercial products to the post, broadcast, live sound, archives, and educational sectors in Singapore, and services the law enforcement and security sectors with CEDAR's dedicated forensic systems.
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